The EDW Ethos
Like our most treasured relationships, lingerie is beautifully intimate. And surprisingly complicated. That’s where EDW comes in.
At EDW, we believe lingerie should inspire. We exist to make sure it does. Can we make the day just a bit more beautiful? Can we make life easier for our clients? In the end, can we make people own the moment in their own skin?
We see beyond boundaries and into the future. We draw from our fashion experience to create solutions that are entirely new.
Interactions with EDW leaves clients feeling like they’ve met a new friend. Suddenly, they can breathe a sigh of relief. Help, at last!
We don’t believe in one-size-fits-all solutions
Erica Dawn Woodmore LLC was built on the belief that confidence starts with the foundation. Founded by Erica LeFlore in 2012, a rare mix of technical expertise, artistry and empathy guides a suite of products and services that empower women to feel seen, comfortable, and unapologetically themselves.
As Erica has evolved, so has EDW. Every iteration has been the building blocks to a more effective and impactful business. Just as entrepreneurship has taught Erica to remain open and flexible, our products and services meet you exactly where you are—and grow with you.
Design Services
From first concept to final sale, Contourier supports lingerie and intimate apparel brands through a smarter, more sustainable, and more human-centered development process. We don’t believe in one-size-fits-all solutions. Whether you’re validating an idea, refining fit, preparing for production, or scaling your business operations, our services meet you exactly where you are—and grow with you. Not sure what you need yet? → Book a Consultation to create a tailored roadmap.
Ways to work with us
Pricing Options Fit to Your Needs
À La Carte
Perfect for targeted needs or short-term projects.
Project-Based
Ideal for full category development or seasonal collections.
Monthly Retainer
Long-term, embedded support across research, design, production, and sales.
→ Book a Consultation to determine the best fit.
A La Carte Pricing
For brands who want modular, build-as-you-go support
1. Research & Validation
Understand your customer before you design for them.
Pricing starts at $300 per project
Lingerie is personal. Fit, comfort, identity, and emotion all matter. We help brands move beyond assumptions and ground their decisions in real customer insight—so you’re not guessing, you’re building with intention.
- Market & Customer Research Strategy
- Surveys & Focus Group Design
- Research Recruitment
- Fit Model Sourcing
- On-Model Fit Sessions (Virtual or On-Location in Dallas, TX)
- Research Visual Assets & Insight Summaries
Best for:
Early-stage brands, new product categories, rebrands, or collections needing validation.
2. Ideation & Concept Development
Turn insight into a clear, differentiated product vision.
Pricing starts at $250 per concept
We translate research and brand goals into product ideas that are thoughtful, wearable, and commercially viable—without losing
creativity or soul.
- Concept Ideation Workshops
- Product Line Architecture
- Assortment & Collection Planning
- Fit Philosophy & Customer Use-Case Definition
- Early Cost & Feasibility Guidance
Best for:
Brands moving from idea → execution, or refining a concept before design investment.
3. Design & Technical Development
Where creativity meets precision.
Pricing starts at $225 per style
A great fit builds trust. Great execution builds loyalty. We handle the technical details that ensure your designs translate smoothly from sketch to sample to production.
- Base Size Development & Patternmaking
- Block Library Development (No physical sampling required)
- Tech Pack Creation (Sampling + Production Ready)
- Graded Specs, Patterns & Marker Review
- Factory Communication & Technical Clarification
- Initial Prototype Sewing
Best for:
Brands preparing for sampling, production, or factory handoff.
4. 3D Prototyping
Design faster. Sample smarter. Sell earlier.
Pricing starts at $300 per style
Our 3D-first approach reduces waste, shortens timelines, and unlocks new ways to market and sell before production even begins.
- 3D Garment Prototypes
- Material Digitization
- 3D Pattern Simulation
- Customized 3D Avatars
- Reusable 3D Libraries (Components, Blocks, etc.)
Bonus:
3D assets can be used for marketing, sales decks, wholesale previews, and emerging digital channels
5. Sourcing & Production Support
Connect the right product to the right partners.
Pricing starts at $250 per project
We help you navigate sourcing with clarity—balancing quality, cost, ethics, and scalability.
- Vendor & Factory Sourcing Support
- Sampling Strategy & Review
- Costing Guidance & BOM Support
- Production Readiness Checks
- Sustainability & Material Guidance
Best for:Brands entering production for the first time or refining an existing supply chain.
6. Operational & Sales Support
Build systems that support growth—not burnout.
Pricing starts at $120 per hour or custom retainers
Design doesn’t end at production. We support the operational backbone that allows your product to succeed in the market.
- Time & Action (T&A) Planning
- Wholesale Trade Show Preparation
- Line Sheets & Sales Tools
- Wholesale Outreach Strategy
- Trade Show Follow-Up & Account Management Support
- Internal Process & Workflow Optimization
Best for:
Brands preparing to sell wholesale, scale operations, or professionalize internal systems.
Project Based Pricing
For founders who want clear entry points and confidence in what to book
1. START - Validate & Align
Starting at $1,250
Best for early-stage brands, first collections, or new categories.
Includes:
- Research & Validation Audit
- Customer + Market Insight Summary
- Fit Philosophy Definition
- Concept Ideation Session (90 min)
- High-Level Product Roadmap
Outcome:
You know who you’re designing for, what you’re building, and why it matters—before investing in design or production.
2. GROW - Design & Develop
Starting at $3,500 (up to 3 styles)
Best for brands ready to move from concept to production-ready design.
Includes:
- Technical Design
- Base Size Development or Block Selection
- 3D Prototyping
- Production-Ready Tech Packs
- Factory Communication Support (as needed)
Outcome:
Clear, testable designs with strong fit logic and reduced sampling risk.
3. SCALE - End to End Partnership
Starting at $7,500 (customized per scope)
Best for brands preparing to scale, sell wholesale, or launch full collections.
Includes:
- Research, Ideation, Design & Prototyping
- Sourcing & Production Strategy
- Time & Action Planning
- Wholesale Readiness Support
- Sales & Operational Enablement
- Priority access + ongoing advisory support
Outcome:
A fully supported product ecosystem—from insight to sales—built to scale without chaos.
Monthly Retainer Pricing
Based on Brand Maturity: All retainers are customized after consultation. Development phases are used to scope priorities—not limit access.
EMERGING BRAND RETAINER
“We’re building the foundation.”
Best for:
New brands, first collections, pre-revenue or early revenue, small teams.
Monthly Investment:
$1,500–$2,500 / month
(3-month minimum)
What This Tier Prioritizes:
Clarity, confidence, and avoiding expensive mistakes early.
Included Support (Monthly):
- Strategic guidance across Research, Ideation & Design
- Fit philosophy + customer definition
- Concept refinement and assortment planning
- Early-stage technical guidance
- Light 3D prototyping or feasibility checks
- Development roadmap + milestone planning
Development Phases Most Used:
- Phase 1: Research & Validation
- Phase 2: Ideation & Strategy
- Early Phase 3: Design & Development
Best Outcome:
A clear product direction and development plan you can build on—without overwhelm.
GROWING BRAND RETAINER
“We’re in motion and need structure.”
Best for:
Brands with at least one collection launched, growing revenue, and active development cycles.
Monthly Investment
$3,500–$5,000 / month
(3–6 month engagement recommended)
What This Tier Prioritizes:
Consistency, speed, and stronger execution.
Included Support (Monthly):
- Ongoing design & technical development
- 3D prototyping to reduce sampling
- Fit refinement and grading strategy
- Sourcing and factory coordination support
- Time & Action (T&A) planning
- Seasonal or capsule collection planning
Development Phases Most Used:
- Phase 2: Ideation & Strategy
- Phase 3: Design & Development
- Phase 4: 3D Prototyping
- Phase 5: Sourcing & Production Support
Best Outcome:
Smoother development cycles, fewer delays, and better factory-ready designs.
SCALING BRAND RETAINER
“We need a true partner.”
Best for:
Established brands, wholesale accounts, multiple styles or seasons, scaling operations.
Monthly Investment:
$6,500–$9,000+ / month
(Custom scope)
What This Tier Prioritizes:
Efficiency, scalability, and strategic oversight.
Included Support (Monthly):
- End-to-end development oversight
- Advanced fit systems and block libraries
- Multi-style technical management
- Production and sourcing strategy
- Wholesale & sales enablement
- Trade show prep and follow-up
- Internal workflow optimization
Development Phases Used Across:
- All Phases 1–6, as needed
Best Outcome:
A calm, professional, scalable development operation—without internal burnout.
Be a Boudoir Beta Tester
Good design requires intentional transition-- an interlude, if you will. A pause to listen, discover and create. As part of our design process, we want to get to know you better to curate the best lingerie and loungewear you've ever owned. Let us know if you're interested in helping to build something great by offering your opinions through surveys and wear tests.